Demand, talent and capacity remain disconnected.
Customers need a clear repair path. Skilled professionals need dependable demand and access to suitable resources. Independent businesses need coordination they can sustain.
ToFIXUp · Built from the repair floor
The AI operating layer for independent automotive businesses.
ToFIXUp is building a connected path from customer demand to a confirmed repair. We are starting with bilingual intake, lead management and preliminary estimating, informed by the daily work of MasterFIXs Collision Repair.
Product development plan · October 2026Meet the Founder
Built from the repair floor ↗
The ToFIXUp starting pointProduct concept
VoiceMessagesEmailWeb
01 / Capture the opportunity
PlannedFIXUpLeads
Every inquiry. Its context.
A responsible next step.
02 / Make the next decision clear
PlannedQuickFIXestimate
A preliminary estimate and repair strategy.
Prepared for professional review.
Repair EventConfirmed through the required down payment
Two first products · Human-reviewed decisions
The problem
Technical skill needs an operating system around it.
An independent technician can repair the vehicle. Keeping up with calls, photographs, estimates, follow-up and approvals is a different workload. A small team often has to carry both at once.
Good opportunities lose momentum before work is confirmed.
A promising inquiry can stall between the first conversation, a preliminary proposal and the customer's decision. Our first workflow is designed to keep that opportunity moving with context and an accountable next step.
Our aim is to share the administrative capability around the work, so small teams have more capacity to serve customers and carry out repairs.
Where we are starting
Two products. One measurable commercial outcome.
FIXUpLeads will organize the customer opportunity. QuickFIXestimate will prepare the preliminary proposal and repair strategy. Together, they form the first product focus, from inquiry through follow-up to a confirmed Repair Event.
FIXUpLeadsQuickFIXestimate
Both products are planned. The current focus is scope and workflow validation.
Follow the Initial WorkflowAI-assisted ads
Bring a relevant offer to the right customer and preserve the source of the inquiry.
EON 2FIX / Voice Intake
Capture the customer's need in English or Spanish through FIXLine. Forms, messages, email and other channels can also initiate an opportunity.
FIXUpLeads
Give the inquiry an owner, a source, the relevant context and an accountable next action.
QuickFIXestimate
Use photographs and available information to prepare a preliminary estimate and repair strategy for professional review.
A clear next step
Explain the proposal, address questions and record the customer's decision with the receiving provider.
Required down payment
Confirm the repair through the required down payment under the provider's agreed commercial conditions.
Repair Event
Create the confirmed commercial handoff for the repair. Physical check-in, final scope, repair authorizations and execution still have their own requirements.
A Repair Event confirms the commercial commitment through the required down payment. Repair execution and final technical scope remain separate steps.
Built from real operations
The problem was visible inside MasterFIXs.
MasterFIXs Collision Repair began operating in December 2024. Its work in Kent, Washington brings customer intake, estimating, parts decisions, refinishing, insurance coordination and customer-pay repairs into the same working day.
That experience gives ToFIXUp a practical place to start: the information people need, the interruptions they manage and the decisions that must remain accountable. The next task is to test whether the resulting tools help other independent operators.
MasterFIXsOperating experience
ToFIXUpThe connected future
Why independent businesses
Give a small team more of the capability around the repair.
Reception, estimating support, marketing and customer communication all require time and context. ToFIXUp's design brings those responsibilities into a coordinated service layer that a network can share.
People remain responsible for technical judgments, pricing approvals, safety and commitments to customers.
Customer acquisitionApproved offers and campaign attribution
Reception and intakeBilingual capture across contact channels
Estimating supportPreliminary proposals for professional review
Commercial follow-upVisible ownership and next actions
Customer communicationA clearer explanation of the next step
Workflow coordinationA confirmed handoff into repair operations
The wider platform
A complete vision, built in useful stages.
The suite gives each responsibility a place. The first two product priorities stay in focus while operations, customer relationships and network capabilities remain visible in the work plan.
01Demand and Conversion
Give each opportunity the context and follow-through it needs.
02Shop Operations
Make the confirmed work, its people and its decisions easier to coordinate.
03Customer Relationship
Make the relationship useful before, during and after the repair.
04Network and Infrastructure
Connect local execution with shared resources and accountable coordination.
05Future Intelligence Labs
Keep a place for deeper physical and technical capability as the network develops.
Operator / Systems thinker / Founder
FerleyRiverosMasterFIXs + ToFIXUp
Kent, WashingtonConnect on LinkedIn
Founder–market fit
An operator's understanding. A systems perspective.
Ferley Riveros brings collision-repair operations together with experience in information systems, call centers, design and coordination. At MasterFIXs, he has worked across customer communication, estimating, refinishing and the practical decisions of running a shop.
MasterFIXs revealed the problem.
ToFIXUp is building the system to solve it at scale.
The next proof
Test the workflow before expanding the promise.
The initial validation plan will examine response time, estimate preparation, follow-up continuity, administrative effort and progression to a Repair Event. Results will guide the next product decisions.
See the Pilot PlanThe long-term vision
Connect automotive demand, talent and infrastructure.
Collision repair is our starting point. The longer-term opportunity includes independent auto care, painters, detailers, mobile technicians, participating facilities and suppliers.
ToFIXUp is designed to grow into a managed network: a clear customer relationship supported by shared coordination and local technical execution. Intake nodes and participating providers would help the network reach customers beyond a single workshop.
Long-term visionDemandCustomers & intake nodes
TalentTechnicians & operators
ToFIXUpShared coordination
InfrastructureFacilities, tools & suppliers
Currently seeking
Help build the next capability.
We welcome focused conversations with people who can help turn operating knowledge into a useful, testable product.
Technical collaborators
Potential founding engineers and builders with an interest in applied AI, voice systems and business workflows.
Discuss a Technical CollaborationPilot businesses
Independent operators willing to examine their intake and estimating process and help shape a practical validation plan.
Discuss Becoming a PilotInvestors and programs
Accelerators, early-stage investors and ecosystem partners interested in the problem, the founder and the initial workflow.
Request the Investor Brief